At Boulevard Dental, we are committed to protecting your personal data and ensuring transparency in how we use it. This Privacy Policy explains how we collect, use, and safeguard your information in line with the Data Protection Act 1998, GDPR 2018, Freedom of Information Act 2000, and General Dental Council guidelines.

1. Who We Are

Boulevard Dental is registered with the Information Commissioner’s Office (ICO) as a Data Controller. Our Practice Manager and Data Protection Officer is Angela Pykett.

2. What Personal Data We Collect

To provide you with high-quality dental care, we may collect and store the following information:

• Full name, date of birth, address, telephone number, and email address
• NHS number and details of your GP
• Medical and dental history
• Clinical notes, radiographs (X-rays), clinical photographs, and study models
• Records of treatment provided and treatment plans
• Financial transactions, including payments and NHS exemptions
• Consent forms and notes from conversations
• Correspondence from other healthcare providers

3. Why We Collect Your Data

We collect and process your personal data to:

• Deliver safe, effective dental care
• Communicate with you about your treatment and appointments
• Comply with NHS requirements and healthcare regulations
• Respond to legal or regulatory obligations
• Administer payments, exemptions, and treatment plans
• Share updates and relevant dental service information (see Section 5)

4. How Long We Keep Your Data

We retain your records:

• For 10 years after you cease to be a patient, or
• Until age 25 for children (whichever is longer)

5. Sharing Your Data

We take care to protect your privacy and will only share your information when necessary and appropriate.

We may share your data with:

• Your GP, community dental or hospital services
• Other healthcare professionals involved in your care
• NHS payment authorities
• Government bodies such as the Inland Revenue or Benefits Agency (where applicable)
• Private dental schemes you may be a member of

Marketing Communication:

We may also share limited contact details (such as your name, phone number, or email) with ON+OFF Ltd, a trusted third-party provider who may contact you occasionally on our behalf regarding:

• Appointment reminders
• Practice news or changes
• Special offers or new dental services

You can opt out at any time from receiving such communications by contacting our Practice Manager or following the instructions in the message.

We never sell your data and only share it with organisations that comply with UK data protection standards.

6. Data Security

All personal data is securely stored on our protected computer systems. Access is restricted to authorised staff and protected by password controls that are updated regularly.

7. Your Rights Under GDPR

You may request a copy of the personal data we hold about you. Requests must be made in writing or by email to our Practice Manager and will be responded to within 90 days.

As a patient at Boulevard Dental, you have several important rights regarding your personal data. These include:

Right of Access

You have the right to request a copy of the personal information we hold about you. To do this, please submit a written or emailed request to our Practice Manager. We will provide the information within 90 days.

Right to Correction (Rectification)

If any of the information we hold is inaccurate or incomplete, you can ask us to correct or update it.

Right to Erasure

In certain circumstances, you can request that we delete your personal data. Please note that we may need to retain some records to comply with legal and professional obligations.

Right to Object or Restrict Use

You can object to how we use your data—especially for purposes like marketing—or ask us to restrict its use. We will respect your wishes, although in some cases, it may limit the care or services we can provide.

Right to Data Portability

If you are moving to another dental practice, you can request a copy of your dental records. Please submit this request in writing or by email, and we will respond within 90 days.

8. Website and Online Privacy

Our website uses Google Analytics to monitor visitor behaviour and improve the user experience. This includes the use of cookies, small text files stored on your device. These help us collect data in an anonymous form, including your IP address.

9. Contact Us

If you have any questions or wish to exercise your data protection rights, please contact:

Angela Pykett. Practice Manager